Social Media Guide for Public Administration in Romania

The Institute was invited by the Romanian Government, through the Department of Online Services and Design at the Cabinet of the Prime Minister, to create the first Social Media Guide for Public Administration in Romania, which was published and made available online, for free, in December 2014.

The Guide offers a strategic approach to the use of social networks by public institutions in Romania, with detailed explanations and best practice examples for the most popular and most useful networks according to the profile of the national internet user, in order to determine a more effective dissemination of institutional messages and institution-citizen engagement.  In addition, the document presents a general overview of the internet penetration in Romania and the impact of mobile devices on the web presence of public administration.

The Guide is being used as a handbook for social media by central and local institutions in Romania. Moreover, the document was sent by the Ministry of Foreign Affairs of Romania to all its diplomatic missions abroad.